b'PRODUCT SPOTLIGHTPAINT & SUNDRIESPost Painting Tips on PinterestM any of yourseek certain types of customers areinformation.on Pinterest, are you? One reason whyPROJECTS TO some retailers are moreCONSIDERsuccessful than others isPerhaps, you want to their willingness to movepost how-to videos beyond their comfort(15-30 seconds) since zone to try somethingDIY tips are one of the new. While its true thatmost popular topics on Facebook is the giantPinterest. Refinishing of social media, Pinterestfurniture, painting a is a natural fit for homeroom, and selecting improvement retailerspainting tools are a few since it attracts millionsoptions for a short video. of people who wantBut, dont stop there. Your inspiring ideas for DIYID 170019650Daniel Constante | Dreamstime.com store has many materials projects and home improvement tips. The platform has 75that Pinners can use to create decorative and useful projects million users in the U.S. and is second only to Facebookfor homes and gardens. After all, nuts and bolts make cool when it comes to influencing purchase decisions.jewelry, and stringing decorative lights around a potted plant And, if you want more women to shop in your store,is an inexpensive and eye-catching project.connecting with them on Pinterest is a great way to create connections and drive sales. Women like the platformPLAN EARLY FOR THE HOLIDAYS AND SEASONSbecause it encourages creativity and fosters community. ItsPinterest users like to research and plan their projects the perfect way to share paint and decorating tips and shortearly in the game. They want ideas for the holidays, big videos, So, before you dismiss Pinterest as an option forcelebration days, and seasons, months in advance of the social media promotions, here are a few compelling factsactual dates to complete projects on time. So, youll find it you may want to consider: helpful to create a calendar that reminds you when to post70% of Pinterest users are women (66% are ages 25-54) content. This way, youll always be prepared and have ideas60% of households have children ages five or under ready when Pinners are creating their boards. 1 out of 2 Millennials use Pinterest every month Over 50% of new signups are men ENCOURAGE USERS TO POST 74% of users say Pinterest helps them find ideas forPeople love to show off their completed projects. Asking everyday life Pinners to post pictures of their before and after projects40% have purchased home dcor in the past six months increases the level of engagement with your business.Pinners spend 27% more on home dcor than those notBuilding online relationships can translate into more visits to on the platform your store for materials and advice.Remember, retailers who remain relevant are highly-adapt WHAT ARE PINS AND BOARDS? at communicating with customers on multiple channels. Imagine Pinterest as a collection of ideas (Pins) from usersThey understand how to tailor their messages to create (Pinners) or companies grouped on boards. Users place pinsconnections with specific groups of customers, such as on the posts they like to create unique boards based onmillennials or baby boomers. Promoting a business based on specific interests or categories. Home improvement retailersthe concept that one size fits all no longer works in todays who have a Pinterest account can use photos and videos tocustomized world. You may want to include Pinterest as a develop ads called promoted pins to target customers whotool in your social media toolbox. 22CUTTINGEDGE Products May 2020'